Alan Wolff

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Alan Wolff
Alan Wolff.png
Image retrieved from IT Web Africa “Interview with 2go co-founder Alan Wolff” on 23 May, 2021.
South Africa
NationalitySouth Africa
Alma materUniversity of the Witwatersrand
Known forBeing the Co-founder of 2go
WebsiteLinkedin Profile

Editor: Tamia Adolph

Alan Wolff is the co-founder of 2go. 2go is a Cape Town-based mobile networking application that allows one to communicate for free with your friends. It is a network of millions of people where you can set up your profile, talk to friends, share files and pictures, and meet new people.[1]

2go allows one to communicate with your friends for free. It requires a network connection that mobile operators charge a small cost less than an SMS.[2]


Wolff met co-founder, Ashley Peter, in 2006 while studying computer sciences at the University of Witwatersrand.[3]

2go was co-founded in 2007 by Alan Wolff and Ashley Peter in Johannesburg, South Africa.[4] They began working on their start-up full-time in 2009. The company was initially registered under Wolff’s brother’s name because the co-founders were under 21.[5]

After working on a few small projects together, Wolff and Peter discovered their great working chemistry.[6] Both were determined to use their software development knowledge to make something that people would actually use. They began working on a simple mobi site application that allowed students in their class to keep up to date with their study and exam timetable. Soon they realised that the application could function as a general purpose-chat application. Using Java, they decided to start a company with the aim of developing and promoting a messaging network application on feature phones.[7]

2go began at the spare desk of Peter’s father’s home office.[8] Soon it grew to over 10 million active users with only a seven-person business.[9]

In 2008, Wolff obtained a BSc in Computer Science and Mathematics from the University of the Witwatersrand.[10]