Sole Rebels

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Bethlehem Tilahun Alemu, Founder - soleRebels. Picture: FastCompany

SoleRebels is a footwear company based in Addis Ababa, Ethiopia. The company was created by Ethiopian entrepreneur Bethlehem Tilahun Alemu in 2005. The business is recognized for its ethical production, including Fair Trade practices and the use of sustainable materials in its manufacturing, particularly its use of recycled tires for the soles of its shoes. Called the "Fastest Growing African Shoe Brand" in 2014, the business sells its products direct to customers via its website and in retail outlets in North America, Europe, and Asia. In October 2014, soleRebels opened its first retail store in San Jose, California. In August 2018, soleRebels opened its first retail store in Hamburg, Germany. Wikipedia