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<span style="font-size:88%">''Editor: [https://www.linkedin.com/in/charissa-cassels/ Charissa Cassels]''</span>
iCow is a mobile agricultural app that connects farmers to agricultural practices that they would otherwise not have access to.
<ref>[https://www.cta.int/en/article/a-farmer-centric-mobile-app-sid04085fa31-6f26-40be-a46c-986b049be6e4/A farmer centric mobile app - CTA. Retrieved 23 September 2019.]</ref> It is simple, cost-effective and in real-time, with the aim of upscaling animal farmers in East Africa by sending them three SMS’s a week. It is an SMS and voice-based app with each SMS costing 10 Kenyan shillings.<ref>[https://www.forbes.com/sites/tobyshapshak/2017/08/28/how-icow-is-helping-kids-in-africa-avoid-life-damaging-nutritional-stunting/#74e0d77177cf/How iCow is Helping Kids in Africa Avoid Life-Damaging Nutritional Stunting Using SMS - Forbes. Retrieved 23 September 2019.]</ref>
The app uses videos to share agricultural practices on animal and crop production<ref>[http://www.itwebafrica.com/home-pagex/opinion/246145-scaling-up-kenyas-online-services-for-one-million-more-farmers/Scaling up Kenya online services for one million more farmers - ITWeb Africa. Retrieved 23 September 2019.]</ref> and is available in Kenya and Tanzania in English and Kiswahili and in Ethiopia where it is available in Oromiffo, Amharic, and Tigringnia. It is a connecting platform between farmers and input providers, agricultural financial service providers, veterinary experts, agricultural extension service providers, NGO’s and the government in the agricultural ecosystem.