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SweepSouth

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<span style="font-size:88%">''Editor: [https://za.linkedin.com/in/ryan-peter-7805b911?trk=org-employees_mini-profile_image Ryan Peter]''</span> and [https://www.linkedin.com/in/temoso-sebetha-2b861472/ Temoso Sebetha]''</span>
SweepSouth is South Africa’s first end-to-end booking platform for home cleaning services.<ref>[https://sweepsouth.com/our-mission/ SweepSouth Website. Retrieved December 10, 2018]</ref> Started in 2009 by [[Aisha Pandor]] and her husband Alen Ribić, the The online platform and mobile app allows customers to book ad hoc cleaning services. Each and each booking is customised to the individual requirements of the customer. The platform connects the estimated 1.2 million registered domestic workers to potential work workers and employers.<ref name="BusinessLive">[https://www.businesslive.co.za/fm/fm-fox/2016-07-15-entrepreneur-sweepsouth-cofounder-aisha-pandor/ Business Live - Financial Mail. July 10, 2016]</ref>
SweepSouth is one of the fastest-growing tech start-ups in South Africa. It has been praised for its ethical business practices and ambition to change the attitudes South Africans have toward domestic workersit currently operates in Cape Town, Durban, Johannesburg, and Pretoria.
It has been praised for its ethical business practices and ambition to change the attitudes South Africans have toward domestic workers. It now serves more than 10,000 monthly users across four South African cities through a network of about 1,500 workers.<ref>[https://www.newsweek.com/sweepsouth-south-africa-domestic-service-industry-pandor-525778/ SweepSouth wants to transform South Africa's domestic service industry - Newsweek. Retrieved 11 April, 2020.]</ref>
 
SweepSouth have employees known as Sweep Stars who are earning up to R8000 a month on the platform, compared to South Africa's minimum wage for domestic workers of about R1600 a month in rural areas and urban areas about R2600 a month.<ref>[http://www.702.co.za/articles/343205/aisha-pandor-tackling-unemployment-with-dignified-work-opportunities/ Aisha Pandor, tackling unemployment with dignified work opportunities - 707. Retrieved 11 April, 2020.]</ref>
== History ==
Co-founders [[Aisha Pandor]] and [[Alen Ribić]] launched SweepSouth after identifying a gap in the market based on challenges they faced trying to find a cleaning service for their own home. As working professionals in Cape Town, they needed someone to help manage their home while their regular house cleaner was away. Their attempts to find a suitable replacement became futile. It was at that point that the couple conceived the idea of SweepSouth. Rather than establishing competition to the longstanding relationships between employers and employees,<ref name="BusinessLive"/> SweepSouth positioned itself as a temporary solution or a once-off service.
Roughly 70% of domestic workers SweepSouth was launched on 1 June 2014, by co-founders [[Aisha Pandor]] (CEO) and Alen Ribic (CTO), after identifying a gap in South Africa are single mother and more than 83% are the sole breadwinners of market based on the challenges they faced trying to find a cleaning service for their families, of that number 71% of SweepSouth’s employees were previously unemployed and a further 29% underemployedown home.<ref>[httphttps://www.bizcommunitycrunchbase.com/Articleorganization/196sweepsouth#section-overview/185/166359Organisation SweepSouth section overview - Crunchbase.html BizcommunityRetrieved 11 April, 2020. Written August 22, 2017]</ref>  As working professionals in Cape Town, they needed someone to help manage their home while their regular house cleaner was away. Their attempts to find a suitable replacement became futile. It was at that point that the couple conceived the idea of SweepSouth domestic workers are offered dignified work . Rather than establishing competition to the longstanding relationships between employers and employees, SweepSouth positioned itself as a fair wage while retaining their autonomy in being able to accept temporary solution or decline jobsa once-off service. By connecting their employees to jobs  SweepSouth are alumni of the Silicon Valley-based on 500 Startups, a similar location, leading global venture capital seed fund and startup accelerator.<ref>[https://www.offerzen.com/companies/sweepsouth/ About SweepSouth have reduced the crippling transport costs that low-income workers are faced with in South AfricaOfferzen. Retrieved 11 April, 2020. ]</ref>
SweepSouth established itself through its online platform conducts background checks and quickly developed an app which has held their relevancy training in the markettechnology literacy, financial management and client service. They currently operate in Cape Town, Durban<ref>[https://www.businesslive.co.za/fm/fm-fox/2016-07-15-entrepreneur-sweepsouth-cofounder-aisha-pandor/ Entrepreneur: SweepSouth cofounder Aisha Pandor - Businesslive. Retrieved 11 April, Johannesburg and Pretoria2020. ]</ref>
== Technology Services ==Roughly 70 percent of domestic workers in South Africa are a single mother and more than 83 percent are the sole breadwinners of their families, of that number 71 percent of SweepSouth’s employees were previously unemployed and a further 29 percent underemployed.<ref>[http://www.bizcommunity.com/Article/196/185/166359.html Bizcommunity. Written August 22, 2017]</ref> SweepSouth domestic workers are offered dignified work and a fair wage while retaining their autonomy in being able to accept or decline jobs. By connecting their employees to jobs based in a similar location, SweepSouth reduces the crippling transport costs that low-income workers are faced within South Africa.
SweepSouth is an end to-end booking platform that offers secure transactions and SnapScan functionalities. With the development of the SweepSouth mobile app , the company have has extended their its customer pool, as well as many new employees. SweepSouth uses a similar star rating system to that of Uber and Airbnb.<ref name="BusinessLive"/> Employees and employers rate each other and provide feedback if they wish.
Each domestic worker meets with a representative of First National Bank (FNB)<ref>[https://sweepsouth.com/promotion/fnb-and-sweepsouth SweepSouth Blog. Retrieved December 10, 2018]</ref> who advises each employee on their banking arrangements. FNB provides cost-effective banking solutions are that are proportional to each employees’ earnings . Collaborating with one of the leading banks in South Africa was a strategic move that has had far-reaching outcomes.
== Investment ==
Pandor and Ribić initially funded SweepSouth out of their own savings. As the startup has grown, they raised close to R 7-R7 million from Venture Capitalists (VC).<ref name="SweepSouthBlog">[https://blog.sweepsouth.com/category/news/ SweepSouth Blog. Retrieved December 10, 2018]</ref> Among their investors are FNB’s EdgeGrowth and Newton Partners. The funding has come from within Africa, which is part of SweepSouth’s successful trajectory.  SweepSouth won the SiMODiSA startup pitching prize and later became the first South African startup to be accepted into the 500 References Startups accelerator based in Silicon Valley.<ref name="SweepSouthBlog"/> As a result of these prestigious accolades, Pandor and Ribić were given the opportunity to spend four months in San Francisco participating in the accelerator. On 20 June 2019, Naspers Foundry, invested R30m in SweepSouth. SweepSouth said it has grown 26 percent since Naspers Foundry’s investment.<ref>[https://www.naspers.com/foundry/media/naspers-foundry-announces-its-first-investment-in/ Naspers foundry announces its first investment - Naspers. Retrieved 11 April, 2020.]</ref> -- Awards and Recognition -- In 2018, SweepSouth received the award of Best Small Company from the SAVCA Industry Award.<ref>[https://manda.co.za/article/savca-reveals-industry-award-winners/ SAVCA reveals industry awards winners - Manda. Retrieved 11 April, 2020.]</ref>
In 2014, SweepSouth won was awarded first prize in the SiMODiSA startup pitching prize and later became the first South African startup to be accepted into the 500 References Startups accelerator based in Silicon ValleyStartup SA Pitching Competition.<ref name="SweepSouthBlog">[https:/> As a result of these prestigious accolades/jobs.cre.vc/companies/sweepsouth/ SweepSouth - CRE Venture Capital. Retrieved 11 April, Pandor and Ribić were given the opportunity to spend four months in San Francisco participating in the accelerator2020. ]</ref>
== References ==
 
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