Susan Oguya

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Susan Oguya
Susan Oguya. Retrieved from Oguya’s Twitter account, 7 October 2020.
Born1987 (age 35–36)
Alma materStrathmore University, Catholic University of the Sacred Heart, Domus Academy
OccupationEntrepreneur, Designer, Senior User Experience Designer at Amazon Web Services
Known forCo-founder of MFarm
WebsiteLinkedIn Profile

Editor: Tamia Adolph

Susan Oguya is the co-founder and former COO and CTO of Kenyan-based MFarm, an agri-business start-up that provides transparency for farmers on farming prices, buying, market information and current agri-trends.[1] MFarm provides this information to farmers via SMS or a web-based application which is available worldwide for free.

Oguya is a designer, entrepreneur and businesswoman.


Oguya first developed an interest in computers at the age of 15 when her visiting uncle would set up his computer. [2] In 2010, Oguya completed her BSc in Business Information Technology at Strathmore University. In 2014, Oguya obtained her MBA in Business Administration, Management and Operations at the Catholic University of the Sacred Heart. In 2015, she completed her Masters in Interaction Design in Human Computer Interaction at Domus Academy. [3] Oguya worked as a Mobile Application Developer at Safricom PLC in 2010. In the same year, she moved on to iHub Nairobi as a Research Assistant. She was the Training Manager for Akirachix ending in 2011. Oguya co-founded MFarm in 2010 with Jamila Abass and Linda Kwamboka who came across the IPO48, a development competition for young entrepreneurs where they won first place for MFarm and used the prize money to start-up the company. [4]

She acted as the CTO then moved on to the position of COO in 2012 until 2014. Oguya worked as the Senior Designer at Dalberg Global Development Advisors from 2015 to 2018. She is currently the Senior User Experience Designer for Amazon.[5]


In 2014, Oguya was named one of The 20 Youngest Power Women in Africa by Forbes.[6]

In that same year, Oguya was named as one of Forbes’ 10 Female Tech Founders To Watch In Africa. [7]

Oguya is a thought leader and speaker on international and African platforms such as: South by Southwest (SXSW), a conference and festival platform that celebrates the convergence of music, film, and interactive media; GES, the Global Entrepreneurship Summit which is annually organised by the United States federal government alongside foreign government hosts; and Global Forum in Innovations in Agriculture (GFIA), an exhibition and conference showcasing innovations in agriculture. [8]