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Sim Shagaya
Sim Shagaya.png
Alma materHarvard Business School
Dartmouth College
The George Washington University
Known foruLesson, Konga & DealDey

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Sim Shagaya is the founder and CEO of uLesson, an app built to make education available to learners across Africa. He is also the founder and former C.E.O of one of West Africa's largest electronic commerce website Konga.com.

He is a graduate of George Washington University and holds a Masters of Engineering degree from Dartmouth College. He also graduated with an MBA from Harvard Business School in 2003.

After working in the United States for a few years, Sim moved back to Nigeria and founded Konga, an online retailer that became one of the largest e-commerce sites in West Africa. He grew the company to over 1,000 employees and eventually sold it to a South African investment firm.

In 2018, Sim founded uLesson, an app that provides access to quality education for learners across Africa. The app offers courses in subjects like math, science, and English, and is available in both English and French.

Sim's mission is to make quality education available to everyone, regardless of where they live or how much money they have. He believes that education is a fundamental human right, and that everyone deserves access to it.

Sim is a strong advocate for education in Africa, and has said that "Africa will not rise economically unless we invest in education." He has also said that he wants to help " build a new generation of African leaders who are educated, informed, and empowered to change the continent for the better.

Achievements and Awards

In 2013, Sim was awarded "The Entrepreneur of the Year" at the CNBC/All Africa Business Leaders Award, West Africa.[1]

The following year, he was featured as one of the "The 10 Most Powerful Men In Africa 2014" by Forbes.[2]

Entrepreneurial Journey

  • Company Formation (2012). Sim Shagaya sets up Konga.[3]
  • Investment (Jan, 2014). Konga raises $25m. Kinnevik and Naspers are the two participants in the investment round.[4]
  • Product Launch (Feb, 2014). Konga opens up it's marketplace - from beta, to all merchants in Nigeria.[5]
  • Investment (Oct, 2014). In the same year, Konga raises another investment round - over $40m.[6]
  • Expansion (Nov, 2014). Post its investment, Konga creates engineering offices in its native home city, Lagos as well as expands to Cape Town, South Africa.[7]
  • Fund Setup & Raise (Jun, 2015). Sim Shagaya becomes an angel investor, investing in GoMyWay, a new ridesharing startup in Nigeria.[8]
  • Mergers & Acquisition (Jun, 2015). Konga acquires Zinternet. The acquisition gives Konga a mobile money licence that will allow the startup to offer payment solutions to merchants on and off the Konga platform.[9]
  • Retrenchments (Jan, 2016). Konga lays off 10% of its workforce, as part of a restructuring exercise.[10]
  • Founder Exit (Jan, 2016). Sim Shagaya steps down as the CEO of Konga, joins its board.[11]
  • Company Formation (2019). Sim Shagaya sets up uLesson.[12]
  • Investment (Nov, 2019). uLesson raises $3.1m led by TLcom Capital.[13]
  • Investment (Jan, 2021). uLesson raises $7.5m led by Owl Ventures, with inclusion from existing investors TLcom Capital and Founder Collective, and participation from a new investor, LocalGlobe..[14]